ECONOMIC SUSTAINABILITY OF A DIGITAL UNIVERSITY
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The article explores the concept and structure of economic sustainability of a digital university, which ensures its ability to function and develop in a dynamic environment. The article analyzes the differences between economic and financial sustainability, focusing on the specifics of digital universities as socio-economic systems. The existing scientific approaches to the definition of economic sustainability are considered, and their advantages and limitations are highlighted. The key subjects and objects of economic sustainability management of universities are identified, and a multi-level approach to harmonizing economic and educational indicators is proposed. Tools to ensure the sustainability of digital universities, including mechanisms for managing resources, innovations, and stakeholder engagement, have been developed. Particular attention is paid to strategic planning as a tool for university adaptation to a changing environment. The results obtained can be used to increase the competitiveness of higher education institutions by integrating economic sustainability into their activities.
