GLOBAL ECONOMIC IMPACT OF CHATBOT INTEGRATION IN HIGHER EDUCATION INSTITUTIONS
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The modern world is experiencing rapid changes in education and technology, presenting new challenges and opportunities for educational institutions. The integration of artificial intelligence (AI)-powered chatbots in higher education institutions introduces new prospects for optimizing educational processes [1, p.56]. The use of chatbots allows automating routine tasks, reducing the workload of educators, and providing students with real -time access to individualized learning materials. The economic impact of these innovative solutions includes reducing the administrative cost and improving the efficiency of the educational process, which can, in turn, improve the overall quality of education and increase the competitiveness of institutions within the global educational network.