INNOVATIVE POTENTIAL OF DIGITAL UNIVERSITIES IN THE DEVELOPMENT OF MODERN BUSINESS
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The article examines the role of digital universities in developing the innovative potential of modern business in the digital economy. The essence of the digital competitiveness of educational institutions is analyzed, the key factors that ensure the effective integration of digital technologies into educational, scientific, and innovative activities are highlighted. The main directions of influence of digital universities on the innovative development of enterprises are outlined: generation of new knowledge, formation of personnel potential, development of innovative culture, incubation of startups, and establishment of communications with the business environment. The specifics of transformation processes in universities within the “triple helix” model of education-business-state are considered. The results obtained can be used to improve the efficiency of interaction between universities and enterprises and the formation of sustainable educational and business ecosystems in the digital age.
