NEW TRENDS IN ECONOMICS: DIGITIZATION
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The article analyzes new trends in the economy, focusing ondigitization and digitalization. It explores the concepts of digitization anddigitalization in the context of their impact on the economy. The study identifies that digital technologies penetrate all aspects of life, transforming traditional sectors suchas the economy, education, healthcare, and culture. The developmental stages of the digital economy – automation, digitization, and digital transformation – are outlined. The article characterizes the prospects of forming a digital economy, including thewidespread use of artificial intelligence, the decline of low-skilled labor, and the potential for autonomous technological work. Emphasis is placed on both the advantages and risks of the digital economy. Advantages include increased laborproductivity, cost reduction, the creation of new jobs, and the transition to electronic document management. On the other hand, risks encompass information leakage, an increase in fraud, and the use of personal data. The role of digital development in stimulating the economic growth of countries is discussed, highlighting thattraditional factors of economic growth are giving way to digital technologies. Theintegration of digital technologies into the economy contributes to the creation of new income sources and improves the quality of life for the population. The author also draws attention to the dual nature of digital development, generating both potential risks and progressive opportunities. The article addresses the uneven process of economic digitization in different countries and identifies three groupsof countries that make a significant contribution to the global potential of digitaldevelopment. The first group includes leaders in digitization, such as the United States, Germany, France, and Japan, demonstrating substantial growth potential in digital technologies. The second group comprises "small" European countries, such as Belgium, Estonia, Denmark, and Finland, characterized by high digitization indicators. The third group consists of countries that rely more on their domestic markets, such as Brazil, Australia, Canada, and India. The crucial role of the public sector in stimulating growth and supporting digital transformation is emphasized. The importance of creating conditions for digital innovations, supporting startups,and developing the education system in the field of digitization is highlighted. In conclusion, active participation from all stakeholders is emphasized as crucial for the effective implementation of digitization scenarios and achieving high indicators of digital development in the economy.