STRATEGY FOR SUSTAINABLE DEVELOPMENT OF A DIGITAL UNIVERSITY AS A RESEARCH AND EDUCATION CENTER OF INNOVATION
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The article analyzes the strategy of sustainable development of a digital university as a center of research and innovation. It examines the transformation of higher education under the influence of digitalization, globalization, and changing market demands, emphasizing that university competitiveness depends on strategic resource management, development of dynamic competencies, and effective interaction with the external environment. The study substantiates the use of a resource-based approach and the concept of open innovation to strengthen the university’s innovation capacity and integrate educational, scientific, and entrepreneurial activities. The importance of strategic leadership, teamwork, and a culture of openness for successful digital transformation and implementation of innovation-oriented development strategies is highlighted.
